Our staff


James Farrow (Club owner & Director)

Premier Training instructor qualified 

I started my fitness journey in 1998  when I studied to be a personal trainer in Bournemouth, after graduating university I moved to Windsor to become a trainer at a newly launched prestige hotel health club. During this time I had the pleasure of training a wide range of personalities including music stars and international company directors. After 2 years as a trainer I was promoted to spa manager, before diversifying into Club & spa marketing for the hotel group mainly in Croatia.

This was a very interesting period of setting up gyms and spas for the 5* hotel chain throughout the Adriatic coast.

Fast forward to 2010 and now married with a family I decided to return to my roots in Shaftesbury and work within the family company. 
Initially this was in car sales ( which I still run with my father today) but soon after the opportunity came for me to open a gym on the site which i jumped at. 

Drawing on my knowledge, contacts and experience of opening gyms for the hotel I had strong ideas of creating a welcoming and relaxed environment suitable for all to train in and BMV HEALTH & FITNESS was created!

Today I’m still passionate about training, be it my own running, personal training, or inducting new members.. I look forward to welcoming you to the club soon. 

Whether its recovery and rehabilitation, muscle gain and toning, or fat reduction and endurance your looking for please feel free to speak to James to discuss you personal requirements.